Content
Review, approve, block, change, and delete every post, ad, article, image, and video your agents make.
Content is where everything your agents make ends up: posts, ads, articles, images, and videos. It is also where you approve, change, block, and delete them.
Finding things #
Filter the list by:
- Kind: posts, ads, images and video, or articles.
- Status: waiting for review, scheduled, posted, paused, blocked, or deleted.
- Date: today, the last 7 or 30 days, or a range you choose.
- Channel.
The summary at the top shows how many items are waiting for you, and how much of your daily ad budget is in use.
What each status means #
| Status | Meaning |
|---|---|
| Waiting for review | Finished, and waiting for you to approve or block it |
| Scheduled | Approved, or scheduled automatically, and due to go out at the time shown |
| Posted | Published on its channel |
| Paused | An ad you paused. It can be resumed |
| Blocked | You stopped it. It will not go out |
| Deleted | Removed |
Reviewing an item #
Open any item to see it as it will appear: the text, the image, video, or carousel slides, the link, and the time it is due.
| Action | What it does |
|---|---|
| Approve and publish | Sends it to its channel, or creates the ad in your ad account |
| Block | Stops it. Nothing goes out |
| Pause / Resume | For a running ad |
| Change with the assistant | Opens the chat on this item, to change the wording, image, or video |
| Delete | Removes it. For a published post you are asked whether to remove it from the channel too |
Each item keeps a history under What happened to this: who changed it, when, and the wording before each change.
Posts #
A post shows its caption exactly as it will be published, including the hashtags and, when the post has one, the link. A carousel shows all its slides in order and is published as one post.
Instagram only takes posts with an image or video. An Instagram post without one says so, and offers to make one.
Ads #
An ad shows its headlines, descriptions, audience, and daily budget, and why the agent proposed it. Approving creates it in your ad account. Use Prepare ads now to ask for new ad drafts without waiting for the next scheduled run.
Articles #
An article can be copied, or downloaded as Markdown or HTML, to publish on your own site. If you have connected your website, approving an article sends it there. See Website blog.
Suggested improvements #
Under From your results, your agents list changes they recommend based on what has been measured, such as moving budget from a weak ad to a strong one. Each suggestion says what would change and why. Apply it or dismiss it. Nothing changes until you choose.
Images and video #
Every image and video made for you is also in the media library, in your brand colors. To change the look of all future images, see Brand.
Tips #
- Clear the waiting list regularly. Posts are written for a date, and an old post is a weaker post.
- If you block something, change what caused it: the slot on the calendar, or a fact in your business profile.
- Edit instead of blocking when a post is nearly right.