Reading your results
Where results appear, how your agents use them, and how to act on suggested improvements.
Your agents read results from your connected accounts, report them to you, and use them to decide what to do next. This page shows where to look and how to act.
Where results appear #
| Place | What you see |
|---|---|
| Dashboard | The latest numbers at a glance |
| Content → a post | How it is doing: that post's own results, once it has been published for a while |
| Content → From your results | Suggested improvements, each with its reason |
| Integrations → an account | That account's main numbers, such as followers, reach, clicks, or spend |
| Activity | Reports written by the Analyst & Reporter |
| Weekly summaries, if you keep them on. See Language, time, and emails |
You can also ask the Content Assistant: "How are my posts doing?"
Why a steady rhythm matters #
Results are read regularly, and what they show appears as suggestions for you. With only a handful of published posts there is little to go on, so approve posts on time and give it a few weeks before you judge.
Suggested improvements #
Under Content, Suggested improvements lists changes your agents recommend, for example pausing a tired ad, moving budget to a stronger one, or testing a new version. Each says what would change and why.
- Apply makes the change.
- Dismiss leaves things as they are.
Nothing changes until you choose, unless your autonomy level allows it inside your budget.
Reading numbers sensibly #
- Give new things time. A post needs a few days and an ad needs about a week before its numbers mean much.
- Compare like with like. A carousel and a text post are read differently. Compare a post with others of its kind on the same channel.
- Watch actions, not only views. Comments, saves, shares, clicks, and enquiries tell you more than reach.
- Check that measurement works. If your site's results look empty, your measurement source may not be connected. See Google Analytics and Google Tag Manager.
Getting better data #
| Connect | What it adds |
|---|---|
| Google Analytics | What visitors do on your site after they click |
| Google Search Console | Which searches and pages bring visitors |
| Meta Pixel | What people do after a Facebook or Instagram ad |
| Google Tag Manager | A check that your site records the actions that matter |
No results yet? #
- The post has only just been published.
- The account's connection needs attention. Open it under Integrations and connect again.
- The platform did not share results for that post.
- The post was published by hand, outside AIM.
See Troubleshooting.