Business and voice
The facts, prices, offers, audience, and tone every agent writes from.
Workspace settings → Business and voice is what every agent knows about you. AIM filled it in from your website during setup. Correct anything that is wrong: prices, offers, and facts in your posts and ads come only from here.
Your business #
| Field | What to enter |
|---|---|
| What kind of business | Your category, such as bakery, dental clinic, or accounting software |
| How you sell | Local service, online shop, software, app, business services, creator, or other |
| Area you serve | Town, region, or countries |
| Opening hours | As customers would read them |
| What you do, in a few sentences | Plain words. What a new customer needs to know |
| Why customers choose you | Short, concrete reasons, such as "18-hour fermentation" |
| Proof you can point to | Real reviews, awards, and numbers. Agents quote these and never invent others |
Your voice #
| Field | What to enter |
|---|---|
| Write as | "We" for a business, or "I" for a person |
| Tone | Up to four words, such as warm, plain, expert, dry |
| Emoji | None, a few, or plenty |
| Words to avoid | Words and phrases you never want in a post |
| Your own hashtags | Your brand's tags |
| Local hashtags | Tags for your town or area |
Products and services #
List what you sell, with its name, a short description, and its price. Prices here are the only prices a post or ad may state. If a product has no price listed, the agents leave the price out.
Offers #
List current discounts and promotions with their terms, code, and end date. A post may mention a discount only when it is listed here and has not ended. Remove an offer when it ends, or set an end date when you add it.
Who you sell to #
Describe each kind of customer: who they are, what they struggle with, and what they want. These are the readers every post is written for. Two or three clear audiences are better than one vague one.
Questions customers ask #
Add the questions you hear most, with your answer. Replies to comments and reviews in the Inbox are written from these.
Suggested changes #
From time to time AIM suggests a change to your voice, for example a word to avoid. It appears at the top of this page. Apply it or Dismiss it. Nothing changes until you choose.
Fields you have changed are marked "Edited by you". AIM does not overwrite them.
Saving #
Select Save and confirm. New posts use the profile from then on. Posts already written are not changed.
Who can change it #
Owners, admins, and marketers. See Team and roles.
Related: What to tell your agents.