Content Assistant chat

The Content Assistant is the chat on the Content page. Use it to ask for posts in plain words, and to change a post you have open. It prepares and schedules; it does not publish on the spot.

Asking for posts #

Say what you want as you would to a colleague:

• "Create a post about our new opening hours for tomorrow."
• "Three posts this week about our autumn menu."
• "A carousel with five tips for storing bread, on Instagram, on Friday."
• "A short video for our Saturday class, for Instagram and Facebook."

The assistant decides what it sensibly can, and shows you a plan: one card per post with its title, type, channels, and time. Nothing is prepared until you confirm.

• Yes, prepare them starts the work.
• Suggest other topics, Change the dates, or Change something gives you a new plan.

If you do not give a topic, the assistant offers a few ideas to pick from. If you do not give a date, it picks free days from your calendar.

After you confirm, your posts are written, illustrated, and scheduled in the background. The chat tells you how long it should take, and you get a message and an email when they are ready. They then appear under Content, where you can read, change, publish, or block each one.

Types of post #

A carousel is always one post, however many slides it has. Instagram only takes posts with an image or video, so a text request for Instagram becomes an image.

Using your own photo #

Attach a PNG or JPEG in the chat and the assistant uses it in the post. Real photos of your product, your place, or your team work better than generated pictures. Uploaded images are kept in your media library.

Changing a post #

Open a post under Content and select Change with the assistant. The chat now works on that one post:

• "Make it shorter." "Make it more formal." "Add a call to action."
• "Improve the wording."
• "Make it an image post." "Turn this into a video." "Make it a carousel."
• "Use my photo." "No photo, just words." "Show the price." "Try another design."

Changing the image or video does not change the caption or the schedule. A post that is already published can no longer be changed here.

Getting what you want #

• Give the facts. The assistant keeps every name, date, and price exactly as you give it, and never adds a claim or an offer you did not give.
• Name the page. If the post should send people somewhere, name the page on your site: "link to our classes page". The link is added to the caption.
• Name the channels. If you name none, the post goes to every connected channel.
• One idea per post. Two ideas are two posts.
• Use a campaign for a sale or launch. Anything with a start and an end works better as a campaign. Just say "run a 20% off sale next week" and the assistant starts one.

More it can do #

• "What is planned this week?"
• "Move Thursday's post to Friday." "Cancel the sale post."
• "How are my posts doing?"
• "Use a friendlier tone from now on." The change is shown to you to confirm before it applies.

Limits #

• Up to ten posts in one request.
• There is a daily limit on how much the assistant prepares for a workspace. The chat tells you when you reach it.
• The assistant only helps with this workspace's own posts. It will not answer general questions or write unrelated text.
• It only uses channels you have connected. See the integrations overview.