Campaigns
Turn one brief for a sale, launch, event, or announcement into every post on every channel.
A campaign is for anything with a start and an end: a sale, a product launch, an event, an announcement, a seasonal push, or a hiring drive. You give one brief. AIM builds every phase on every channel, from the teaser to the last call, and you approve the whole campaign on one screen.
Starting a campaign #
Open Campaigns and select New campaign, or ask in the Content chat: "run a 20% off sale next week".
| Field | What to enter |
|---|---|
| Name | What you call it, such as "Autumn box" |
| What is it? | Sale or discount, product launch, announcement, event, seasonal push, hiring, or something else |
| Starts / Ends | The dates. The end is optional for an announcement |
| The offer | Exactly what customers get, such as "20% off the autumn box". Required for a sale |
| Promo code | The code, if there is one |
| Terms | Conditions, such as "One per customer" |
| Page to send people to | A page on your own website |
| Anything else the team should know | Stock limits, who it is for, what not to say |
| Put ad budget behind the launch | Adds a paid ad. It comes out of your monthly budget, never on top, and the ad still waits for your approval |
Select Build campaign. AIM plans the phases and writes the posts for each.
AIM never invents an offer, a code, or a date. If one is missing, it asks.
Reviewing and approving #
When the campaign is ready, open it to see every post in order, grouped by phase. Open any post to read or change it. Then select Approve campaign to schedule all of it at once.
You can still change or block a single post afterwards under Content, and the posts appear on your calendar as a bar across the campaign's dates.
Suggested campaigns #
The Strategist also proposes campaigns for dates that fit your business, such as a seasonal moment. A proposed campaign does nothing until you select Build it.
Cancelling #
Select Cancel on the campaign. Posts that have not gone out are stopped. Posts already published stay published; delete those one by one under Content if you need to.
Tips #
- Put the offer and its terms in the campaign brief, and add the offer to your business profile too. A post may mention a discount only when it is listed there and has not ended.
- Give an end date for every sale, so the last-call posts and the "sale ended" cut-off land on the right day.
- Name the landing page. Posts that send people somewhere do better with a specific page than with your homepage.