Meet the agents
What each agent does for you, where to find its work in the portal, and what it needs from you.
Your workspace comes with a team of agents, each with one job. You do not manage them directly: you see their work in the portal and decide what happens to it. This page says what each one does for you and where to find its work.
Which agents you have depends on your plan. Turn any of them on or off under Workspace settings → Agents. The Agents page in the portal shows the whole team at a glance.
The team #
| Agent | What it does for you | Where you see its work |
|---|---|---|
| Onboarding Analyst | Reads your website during setup and drafts your brief | Setup, and Business and voice |
| Strategist | Writes the monthly plan and keeps the calendar filled | Plan |
| Market Intel | Keeps an eye on your market and competitors | Activity |
| SEO Manager | Checks your website and suggests fixes and article topics | Activity, and the site audit email |
| Social Publisher | Writes and illustrates posts for Facebook, Instagram, LinkedIn, and X | Content |
| Content Assistant | Takes your requests in chat and prepares posts | The chat on Content |
| Creative Studio | Makes the images and videos for campaigns and ads | Content, images and video |
| Article Writer | Writes articles for your blog | Content, articles |
| Campaign Producer | Turns one brief for a sale or launch into a full set of posts | Campaigns |
| Email Marketer | Drafts newsletter and campaign emails for your approval | Content |
| Media Buyer | Prepares ads for you to approve, paused in your own ad account | Content, ads |
| Community Manager | Drafts replies to comments, messages, and reviews | Inbox |
| Analyst & Reporter | Reports what happened in plain words | Activity, and summary emails |
| Performance Optimizer | Suggests improvements to running ads | Content, suggested improvements |
| App Growth | For businesses with an app: works toward installs that last | Content and Activity |
What each one needs from you #
| To get good work from… | Make sure you have… |
|---|---|
| Strategist | A goal, a monthly budget, and at least one connected channel |
| Social Publisher | A complete business profile and real photos |
| Creative Studio | Your brand set, and product photos |
| Article Writer | Your instructions for articles under Website blog |
| SEO Manager | Google Search Console connected |
| Media Buyer | A connected ad account and a monthly budget |
| Analyst & Reporter | A measurement source such as Google Analytics |
| Community Manager | Your common customer questions, with answers, in your business profile |
You stay in charge #
- Everything an agent makes appears in the portal before or as it goes out, and you can change or block it.
- How much goes out without waiting for you is your choice. See Autonomy and schedules.
- Prices and offers are only ever taken from your business profile.
Next: What to tell your agents.