Quick start

Set up a workspace, give AIM your brief, connect an account, approve the plan, and review your first posts.

This takes about 15 minutes. Nothing is published and nothing is spent during setup.

1. Create your account and workspace #

Register with your email or with Google. AIM then asks you to create a workspace: one business or one client. If you look after several businesses, you add more workspaces later and switch between them from the menu.

2. Give AIM your brief #

Setup asks for your website. AIM reads it and drafts your brief for you, usually in under a minute:

  • what you sell and who you sell to
  • what your customers struggle with
  • where you sell
  • your main goal

Read the draft and correct anything that is off. You can also skip the website and write the brief yourself. The more specific you are, the sharper everything that follows will be.

3. Choose your goal, channels, and budget #

  • Main goal. What the agents should work toward, such as leads, sales, visits, or app installs.
  • Where to advertise. AIM suggests the channels that fit your brief. You connect them at the end.
  • How you measure success. Pick the number that matters most to you.
  • Monthly ad budget. A ceiling the plan must fit inside. You can change it at any time, and nothing is spent without your approval.

4. Read your first plan #

AIM drafts a first plan sized to your budget: a one-sentence summary, where the budget goes, what to expect, and your first 30 days. Everything in it is a starting point that you can change.

5. Connect your accounts #

Open Integrations and connect at least one place to post, such as your Facebook Page, Instagram, LinkedIn, or X. If you plan to advertise, connect an ad account too. If you can, also connect a measurement source such as Google Analytics, so reports use your real results.

Each integration has a step-by-step guide. Start with the integrations overview to see which ones fit your goal.

Within a few minutes of connecting your first channel, your plan and calendar appear under Plan.

6. Check your business profile and brand #

AIM filled these in from your website. Spend five minutes confirming them, because they decide what your posts say and how they look:

  • Business and voice: your products, prices, offers, audience, and tone.
  • Brand: your colors, logo, typeface, and the look of your images.

7. Approve the plan #

Open Plan, read it, and select Approve plan. Nothing is written from a plan until you approve it. After that, finished posts start to appear under Content. See Plan and calendar.

8. Review your first posts #

Finished work appears under Content, marked as waiting for you. Open a post to read it, change it, approve it, or block it. See Content.

Want a post right now? Open the chat on the Content page and ask: "Create a post about our new opening hours for tomorrow." See Content Assistant chat.

What to do in your first week #

  • Approve or block what is waiting, so nothing goes stale.
  • Edit a post or two in your own words when the tone is not quite yours.
  • Upload real photos of your products, place, or team in the chat. They make better posts than any stock picture.
  • Decide how much you want to review. See Autonomy and schedules.