Cloudflare says AI agent optimization is the new SEO: what marketers should do now
Cloudflare’s comment on AI agent optimization changes how marketers should think about SEO, page structure, and measurement.
Read articleThe AIM blog
Field notes on agentic marketing.
Guides, playbooks, and product notes from the team building AIM at Hekmalabs — for marketers who would rather ship than sit in handoff meetings.
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A playbook for AI marketing trust in 2026
A practical playbook for keeping AI marketing trustworthy: paused campaigns, approval checks, real data, and a 7-day reset.
Read articleWhat Stagwell and Palantir’s AI marketing push means for teams
A practical read on what the latest AI marketing partnership signals, what to look for in the stack, and how AIM keeps control visible.
Read articleA playbook for AI shopping agents and marketing visibility
A practical playbook for marketers who want pages, content, and campaigns to be easier for AI shopping agents to read and act on.
Read articleGoogle Discover is changing again: what marketers should do now
Google Discover is changing. See what it means, what to check first, and how to avoid knee-jerk content changes.
Read articleHow to set up Google Search Console and connect it with AI agents
Verify your site in Search Console, then connect it in AIM so the AI agents can see what people search for before they reach you. The connection is read-only.
Read articleA one-week playbook for checking AI search visibility and fixing the basics
Use this checklist to audit how your brand appears in AI search, catch the most common measurement gaps, and decide what to fix before the week ends.
Read articleHow to set up a LinkedIn company page and connect it with AI agents
Connect your LinkedIn company page in AIM and the AI agents write posts for it, publish the ones you approve, and read each post's results so the next one is better.
Read articleHow to set up LinkedIn and connect it with AI agents
Connect your LinkedIn profile in AIM and the AI agents write posts for a professional audience from your industry brief. Each one waits for your approval unless you turn autopilot on.
Read articleHow to set up X and connect it with AI agents
Connect your X profile in AIM and the AI agents write one post a day from your industry brief and publish it for you. No ad spend, and you can switch to review-first at any time.
Read articleHow AIM handles AI content fact-checking before publishing
Google now tells sites to fact-check AI content before publishing. Here’s how AIM prepares research, copy, SEO checks, and approvals so a person can review the work before anything goes live.
Read articleA one-week playbook for measuring AI search and fixing what breaks
Use this checklist to audit AI search visibility, tighten measurement, and prepare the next campaign draft without sending anything live until a person approves it.
Read articleHow to set up Google Analytics and connect it with AI agents
Create a GA4 property, confirm visits are arriving, then connect it in AIM so the AI agents can read traffic and conversions. The connection is read-only.
Read articleHow to set up Google Ads and connect it with AI agents
Open a Google Ads account, give your Google user Admin or Standard access, then connect it in AIM. The AI agents prepare Search, Demand Gen, and App campaigns that stay paused until you approve spend.
Read articleHow to set up Instagram and connect it with AI agents
Switch Instagram to a professional account, link it to your Facebook Page, then connect it in AIM. The AI agents prepare Instagram ads and read reach from that profile.
Read articleHow to set up Google Tag Manager and connect it with AI agents
Create a Tag Manager container, publish the tags your site needs, then connect it in AIM. The AI agents check which tags are in place. They do not publish tags for you.
Read articleHow to set up a Facebook Page and connect it with AI agents
Confirm you are an admin of the Facebook Page you advertise from, then connect it in AIM. The AI agents prepare paused ads for that Page and read reach and engagement.
Read articleHow to set up TikTok Ads and connect them with AI agents
Open a TikTok Ads Manager advertiser account, then connect it in AIM. The AI agents prepare paused short-form campaigns and read views, spend, and conversions.
Read articleHow to set up Reddit Ads and connect them with AI agents
Create a Reddit ad account, then connect it in AIM. The AI agents prepare paused campaigns for communities that fit your offer, with copy that matches how each community talks.
Read articleHow to set up Pinterest Ads and connect them with AI agents
Convert to a Pinterest business account, open an ad account, then connect it in AIM. The AI agents prepare paused Promoted Pins and read clicks and saves.
Read articleHow to set up a Meta Pixel and connect it with AI agents
Install a Meta Pixel in Events Manager, confirm events reach Meta, then connect that Pixel in AIM. The AI agents use it to see which site actions your ads can optimize for.
Read articleWhat is agentic marketing? A practical guide for 2026
AI that answers prompts is a tool. AI that owns a job, hands off its work, and keeps going is a team. Here is what agentic marketing actually means, and how to tell the difference.
Read articleTen agents, one loop: how AIM divides the marketing work
A look inside AIM's specialist agents — what each one owns, what it hands off, and why splitting the work beats one giant assistant.
Read articleWhy every AI-built campaign should launch paused
Speed is the point of AI marketing — but not at the cost of your budget. Here is the case for paused-by-default publishing, and how to make approvals fast instead of slow.
Read articleApp growth beyond CPI: a retention-first playbook
Cheap installs that churn in a week are not growth. How to point your campaigns — and your agents — at users who actually stay.
Read articleStart aiming
Stop reading about it. Put the agents to work.
Create an account, drop in your website, and see what ten specialist agents do with it. No card to start.
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