Ten agents, one loop: how AIM divides the marketing work
A look inside AIM's specialist agents — what each one owns, what it hands off, and why splitting the work beats one giant assistant.
When we started building AIM, the tempting design was one enormous assistant that "does marketing." It demos well and works badly. A single agent juggling research, strategy, copy, buying, and reporting loses context, mixes concerns, and is impossible to audit.
So we split the work the way a strong marketing team does: ten specialists, each owning one job, each producing a structured handoff.
The onboarding layer
Onboarding Analyst. Everything starts from your website and brief. This agent reads them and writes the business profile every other agent works from: what you sell, who buys it, what goal matters, and how you sound. Get this right and everything downstream gets sharper.
The research layer
Market & Competitor Intelligence studies what your market is already doing: competitor ads, landing pages, offers, and positioning. The output is a competitor map, not a pile of screenshots.
SEO & Discovery maps search demand — the keywords, gaps, and literal questions buyers type before they buy. Paid and organic plans both draw from it.
The creation layer
Campaign Planner turns one goal into a channel plan: which channels, which audiences, how to split the budget, when to run, and the UTMs that make results traceable.
Copywriter writes headlines, ad copy, and landing page variants for every channel in that plan, in your voice.
Creative Studio produces the visual variants, sized for each placement and format.
The publishing layer
Media Buyer stages the campaigns inside your own ad accounts. Staged means paused: nothing spends until a person approves it. This is a hard rule in AIM, not a setting.
The measurement layer
Analyst & Reporter pulls ads and analytics into one report on leads, conversions, and cost — written so both a person and the next agent can act on it.
Performance Optimizer reads every report and proposes the next set of changes: budget shifts, audience tweaks, new creative angles. Those proposals start the next cycle.
App Growth covers the mobile side, tracking installs, in-app events, and retention cohorts, so app campaigns are judged by users who stay.
Why specialists beat one big assistant
- Focus. Each agent has a narrow role and the tools for it, which makes its output more consistent.
- Structured handoffs. A plan is data the copywriter can read; a report is data the optimizer can read. Nothing is lost in a chat thread.
- Auditability. Every run is logged separately, so you can see exactly which agent read what and produced what.
- Always on. Because each step triggers the next, the loop keeps running through nights and weekends.
What you do
You set the goal, connect your accounts through their official sign-in, and approve spend. The agents do the rest — and show their work.