How to set up Google Analytics and connect it with AI agents
Create a GA4 property, confirm visits are arriving, then connect it in AIM so the AI agents can read traffic and conversions. The connection is read-only.
Read articleThe AIM blog
Field notes on agentic marketing.
Guides, playbooks, and product notes from the team building AIM at Hekmalabs — for marketers who would rather ship than sit in handoff meetings.
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How to set up Google Ads and connect it with AI agents
Open a Google Ads account, give your Google user Admin or Standard access, then connect it in AIM. The AI agents prepare Search, Demand Gen, and App campaigns that stay paused until you approve spend.
Read articleHow to set up Instagram and connect it with AI agents
Switch Instagram to a professional account, link it to your Facebook Page, then connect it in AIM. The AI agents prepare Instagram ads and read reach from that profile.
Read articleHow to set up Google Tag Manager and connect it with AI agents
Create a Tag Manager container, publish the tags your site needs, then connect it in AIM. The AI agents check which tags are in place. They do not publish tags for you.
Read articleHow to set up a Facebook Page and connect it with AI agents
Confirm you are an admin of the Facebook Page you advertise from, then connect it in AIM. The AI agents prepare paused ads for that Page and read reach and engagement.
Read articleHow to set up TikTok Ads and connect them with AI agents
Open a TikTok Ads Manager advertiser account, then connect it in AIM. The AI agents prepare paused short-form campaigns and read views, spend, and conversions.
Read articleHow to set up Reddit Ads and connect them with AI agents
Create a Reddit ad account, then connect it in AIM. The AI agents prepare paused campaigns for communities that fit your offer, with copy that matches how each community talks.
Read articleHow to set up Pinterest Ads and connect them with AI agents
Convert to a Pinterest business account, open an ad account, then connect it in AIM. The AI agents prepare paused Promoted Pins and read clicks and saves.
Read articleHow to set up a Meta Pixel and connect it with AI agents
Install a Meta Pixel in Events Manager, confirm events reach Meta, then connect that Pixel in AIM. The AI agents use it to see which site actions your ads can optimize for.
Read articleWhat is agentic marketing? A practical guide for 2026
AI that answers prompts is a tool. AI that owns a job, hands off its work, and keeps going is a team. Here is what agentic marketing actually means, and how to tell the difference.
Read articleTen agents, one loop: how AIM divides the marketing work
A look inside AIM's specialist agents — what each one owns, what it hands off, and why splitting the work beats one giant assistant.
Read articleWhy every AI-built campaign should launch paused
Speed is the point of AI marketing — but not at the cost of your budget. Here is the case for paused-by-default publishing, and how to make approvals fast instead of slow.
Read articleApp growth beyond CPI: a retention-first playbook
Cheap installs that churn in a week are not growth. How to point your campaigns — and your agents — at users who actually stay.
Read articleStart aiming
Stop reading about it. Put the agents to work.
Create an account, drop in your website, and see what ten specialist agents do with it. No card to start.
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